I recently returned from a week long trip to Shanghai to speak at a conference. I love being immersed in a whole new culture – the food, the money, the people, the landscapes… every tiny thing becomes a new life experience. New life experiences are the absolute best way to generate fresh ideas. So I present these interesting snippets to you as little fire-starters – use them to spark your own ideas. Imagine a business challenge you’re facing right now and let one of these observations spark an idea for you to solve that challenge.

Shanghai Maglev Train (Magnetic Levitation)

This train, which takes you from Pudong International Airport to the outskirts of Shanghai city clocked a top speed of 501 km/h shortly after it was launched. Our speed reached just over 300 km/h. The one way trip cost about $6 and covered 30km in about 8 minutes flat. There comes a point where you simply cannot keep looking out the window at the traffic because there is no way to lock your eyes onto anything.

Magnetic levitation is a form of transport that suspends, guides and propels vehicles – mostly trains. The train levitates above a steel rail while electromagnets, attached to the train, are oriented toward the rail from below.

The video at this site gives a real indication of what it’s like to be on the train :: http://vimeo.com/8962575

Population and Urban Growth

One of the first things that hits you is the sheer number of people out and about on the streets of the city. This is a city with a population of 21 Million – the entire population of Australia in a city approx 100 x 120 km.During the time I visited, it was Chinese summer holidays PLUS Shanghai is hosting the World Expo which does compact the issue slightly! World Expo is hosting over 500,000 visitors a day and most of these are domestic citizens – can you imagine?

The famous skyline of Shanghai, which truly comes alive at night – many of the highrise buildings turn into giant TV screens – was ENTIRELY built within the last 20 years. 20 years ago, that skyline was farming swampland.

This pic shows a full miniature scale model of the main part of Shanghai city, on display at the Cultural Centre.

Miniature model of Shanghai

Miniature model of Shanghai

Our tour guide, when trying to let us know how important it was that we stay close to her, said ‘Let’s be the sticky rice, ok?!”. She told another interesting fact – that, at the Public Gardens, there is a spot called Blind Date corner. This is where you can go to find a potential husband. But because the young adults are all so busy with work, the PARENTS will meet there with printed profiles of their children, and they’ll do all the groundwork on behalf of their kids.

Entertainment

We went for cocktails to MOCA – the Museum of Contemporary Art on one night and you can imagine the jaws dropping when the roving entertainment appeared!

body painting

body painting

It was quite a shock, because everything seems very conservative in China. Another notable thing from this evening were the tiles in the bathrooms – they were patterned with extreme profanity (you had to look closely – at a distance the words just looked like a flower pattern) and we were all left wondering whether something had been lost in translation!

On another night we visited Mint Bar – which has a ?17 metre long shark tank running across the top floor.

The hotel we stayed at (Hyatt on the Bund) had a rooftop bar with a spa/jacuzzi in the middle of the outdoor seating area!

My favourite building was one that many people thought was just horrible. And it does look pretty damn ordinary during the day, but you’d have to admit it’s something different! It’s called the Oriental Pearl Building and is a TV tower… those are my fingers down the bottom!

Oriental Pearl Tower

Oriental Pearl Tower

The heat and humidity were a real problem, and stopped us from visiting World Expo because the lines for every exhibit were between 2-3hrs long and there was no shade while waiting.

I’ll leave you with this ‘50 reasons’ list about Shanghai from a CNN blogger :: http://www.cnngo.com/shanghai/none/worlds-greatest-city-50-reasons-why-shanghai-no-1-590704

{ 1 comment }

I have spotted these on various outdoor sites around Melbourne. I am trying to track down the creative mind behind it – anyone know?

(update : thanks to CMH Yachts on email who told me the campaign was done by http://www.threedrunkmonkeys.com.au/)

ClassicRockBonScott

ClassicRockMichaelH

ClassicRockJimiHendrix

{ 0 comments }

FREE IDEAS DAY :: How it works

July 9, 2010

On Free Ideas Day, you simply ask your question via Twitter in 140 characters, including this hashtag : #1Free and we’ll send you back an idea to solve it.
You could ask for marketing ideas, PR campaign ideas, staffing ideas, business names, sales ideas, product ideas – anything really!
Here are some examples of what we’ve solved [...]

Read the full article

28 innovative business ideas in 8 hours

July 4, 2010

Ideas While You Sleep (the overnight brainstorming service I invented) is living proof that the Ready, Fire, Aim philosophy can work. Think of it, DO IT, then plan it/make it right.
Doesn’t sound as though it makes sense, but it just describes the practice of getting started on something without spending a ton of time planning [...]

Read the full article

Pop up buildings :: Quick ideas to solve space issues

June 24, 2010

Have you seen the OfficePOD? It is described as a portable ‘working environment’ – imagine picking up a funky office pod and plunking it down in your back garden..
It reminds me of the pop-up retail stores that appear around major cities occasionally- they are usually set up in a shipping container. From the outside they [...]

Read the full article

Great eco ideas

June 11, 2010

Don??t buy more stuff!
About a year ago I met Steve Sammartino, the founder of Rentoid.com. The way I describe his idea to others is to quote him when he said to me: ??we don??t need to buy more stuff. We??ve all got enough stuff. Let??s share each other??s stuff??. The idea of the site is [...]

Read the full article

Great Product Ideas – Pops and Poppers

May 28, 2010

Who doesn’t love a classic lollipop? In Australia, we have a thing for Chupa Chups .. so much so that many Aussies think Chupa Chups are Australian! In fact, they were created by a Spanish man in 1958 and are now owned by a Dutch-Italian company. He originally called it ‘GOL’ referring to the mouth [...]

Read the full article

Brainstorm :: Client attraction ideas for a small consultancy

May 19, 2010

Today at 9:30am, I had one of those ideas that appears in your head like a lightning bolt. You know the ones, they usually go like this : “Why don’t I…..”
“Why don’t I ask my network of followers to submit their current business challenge or client brief and I’ll pick one at 10am and run [...]

Read the full article

Live, collaborative Twitter brainstorm

May 19, 2010

Once a day we’re going to run a live brainstorm over Twitter.
The rules:

Use Twitter to submit your business challenge (or if you’re a PR/Comms/Marketing/Ad agency, submit your campaign brief) in 140 characters including the hashtag #ideahr. Examples below.
(You don’t need to reply to @ideasculture. Just use the hashtag)
Your challenge / campaign brief may be submitted [...]

Read the full article

Brainstorm :: ideas for increasing client referrals

May 18, 2010

This client was a suburban fitness centre.
The Challenge :: In what ways can we compel our happy fitness centre clients to talk about us?
Ideas Agents in 5 countries generated 165 ideas
Sample:
Ask your members, as they come in, for a whole week – ‘can you name 3 other businesses you frequented this week?’ then take the [...]

Read the full article