Have you seen this?
Great Product Idea!
The clever cookies at Keep Cup have come up with a great way to relieve coffee drinkers of any enviro-guilt they feel when buying their daily takeaway lattes and flat whites (or mocchacino with a twist?). Not only does this product idea actually help the environment by reducing plastic cup use, but it gives coffee drinkers a prominent badge to display that tells people they’re doing their bit.
Designed and manufactured in Australia these cups are re-usable and splash proof. They also come in barrista standard sizes and fit car cup holders like a glove. They even have the sippy bit at the top just like plastic coffee cup lids, and a silicone band to keep your fingers from burning! This reminds me of the previous innovation in take away coffee cups that caught my eye – the corrugated cup – remember that one? It’s purpose was to create grooves around the cup, acting as an extra barrier between the hot liquid and your fingers, eliminating the need for ‘double-cupping’ which was a waste.
Product innovation
But – back to the Keep Cup – For just AU$10 these cups are actually great value and can be purchased at the Keep Cup website :: http://www.keepcup.com.au/
Don’t you think this is a new product idea that has everything? Bravo Keep Cup people. You and your product sure are keepers.
Have you spotted any clever environmentally-friendly product ideas lately?
{ 2 comments… read them below or add one }
Nice find, Yvonne. Love to see clever Aussies making it happen.
Best, Robin
Very nice design and I like the customisation options.
I think the designers would be more successful if they worked harder on their sales thru coffee shops rather than direct online sales. Point of purchase impact is huge because people are buying a coffee because they *need* a coffee at that moment.
So if there’s a good margin on the product for the coffeeshop, and the employee says, “would you like it in one of these re-usable cups?” I’d think you’d be very likely to buy it.
However I’ve visited several of the Sydney shops listed as retailers and never seen it once, much less had it recommended to me. Perhaps the margin’s not good enough for the shops, its too expensive to begin with, or it actually doesn’t work as well as I’d hope and coffee shops aren’t recommending them anymore because of customer complaints?
Am I wrong? Have you seen them for sale in any of the Melbourne stores listed as retailers?