Live, collaborative Twitter brainstorm

May 19, 2010

Once a day we’re going to run a live brainstorm over Twitter.
The rules:

Use Twitter to submit your business challenge (or if you’re a PR/Comms/Marketing/Ad agency, submit your campaign brief) in 140 characters including the hashtag #ideahr. Examples below.
(You don’t need to reply to @ideasculture. Just use the hashtag)
Your challenge / campaign brief may be submitted [...]

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Brainstorm :: ideas for increasing client referrals

May 18, 2010

This client was a suburban fitness centre.
The Challenge :: In what ways can we compel our happy fitness centre clients to talk about us?
Ideas Agents in 5 countries generated 165 ideas
Sample:
Ask your members, as they come in, for a whole week – ‘can you name 3 other businesses you frequented this week?’ then take the [...]

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Brainstorm :: Ideas to increase awareness about a new wireless broadband service

May 18, 2010

Sample:
This client was a PR agency who used Ideas While You Sleep as a secret weapon during their campaign pitch.
The challenge : In what ways can we generate awareness amongst young adults and small businesses about new wireless broadband service in rural/remote Australia?
Using the random word association technique, Ideas Agents in 6 countries generated over [...]

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Contactless technology – great customer service idea

May 14, 2010

Have you seen the ‘PayWave’ machine at your local retail register recently? Always inquisitive, I asked the gal at the greengrocer checkout today : ‘how does this work?’. She picked it up and looked at it as though she’d never seen it before, then assumed it was simply a sign that went with the current [...]

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Best marketing copy lines lately…

May 12, 2010

I was drawn to the Transitions Lenses creative campaign, dreamed up by Clemenger BBDO Adelaide.
‘Live a life less squinty’
No doubt you’ve seen the poster as you’ve passed an Optometrist in the past few weeks.
Such a clever example of simply stating the benefits of your product.
The website takes things a step further – and I need [...]

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Ideas for a more eco friendly workplace

May 12, 2010

This brief came from a very large telecommunications corporate::
What simple things can we do in our large corporate office to become a more sustainable (eco friendly) workplace?
Our Ideas Agents had these ideas, amongst many more:

Remove individual rubbish bins to force people to use the recycling and to think about what they are disposing of.
Mirrors to [...]

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Ideas for gaining interest in cartoon syndication

May 12, 2010

Another one of the early challenges the Ideas Agents cracked was this from a writer and illustrator:
In what ways can I get my Cartoons considered for daily press or online publication without expensive advertising, time-consuming cold-calling or spamming?
Some of the best ideas we sent to the client:

Create viral cartoon e-mail links, so people can embed [...]

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Business name ideas for a digital strategy agency

May 12, 2010

One of the very first Ideas While You Sleep clients was a crew looking for a name for their new business.
The brief was ::
What is a possible new business name for a consultancy that offers digital strategy and levels the playing field for small business when competing against large corporate?
Here were some of the ideas [...]

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“What If” :: a statement that launched a thousand ideas

April 27, 2010

What Iffing is a great way to get your brain into creative thinking mode. My bet is that you already do it every day. Probably multiple times.
[edit : I just realised, when reading this back, that my biggest idea to date actually came from What Iffing :: I was brainstorming for a product that could [...]

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Impressive viral campaign harnessing the power of girlfriends and bosses

April 8, 2010

This is worth a look – can you imagine how much the word spread following this night? Priceless.

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